During World War II, like the other branches of the military, the US Army started a program to recruit women into non-combat positions to free up more (white) men for the front lines. Houston newspaper editor and philanthropist Oveta Culp Hobby (January 19, 1905 – August 16, 1995) was tapped to be the first director of the Women's Army Auxiliary Corps (later the Women's Army Corps, or WACs), a position she used to promote the right of all women to serve their country during its time of need.
Prior to the war, she'd studied law, served as a clerk for the Texas Legislature's judiciary committee, and helped plan the 1928 Democratic National Convention in Houston. She eventually married the former governor of Texas and owner of the Houston Post-Dispatch, where she took a position on the editorial board and used her position to make changes in how the newspaper covered stories important to women and minorities. She also wrote a couple of books about her time working in state government, and was quite active in state and federal activities.
In 1941, while she was visiting Washington, D.C., she was asked to head a section on women's activities for the army. While the US had not officially entered the war yet, the army was actively drafting men into its ranks, and many women were also eager to find a way to serve. She studied the women's branches of the French and British armies and used their successes and failures as a guide for creating something similar for the US Army.
The women who served in the WAC were the first women other than nurses to wear U.S. Army uniforms and, thanks to her tireless work to integrate them within the military, they were the first women to receive military benefits through the GI Bill. She used her extensive knowledge of publicity and organization to promote and protect the importance of the women serving to the overall military goals.
Unlike the WAVES (the Navy's women's branch), the WAAC/WAC was integrated from the outset, although only at 10% representation of African American women (supposedly to match the level of representation in the overall population). Not only did Oveta Culp Hobby insist that black women be included in the corps, but she worked to make sure they were also invited to be part of the first class of officers.
She served as director for the duration of the war, ultimately achieving the rank of colonel, and was the first woman in the Army awarded the Distinguished Service Medal for efforts.
After the war, she returned to Houston and to her work with the newspaper and her philanthropic and political pursuits, continuing her support of civil rights issues as well as improving the lives of women across Texas.
You can listen to an interview with her from January 16, 1944 (starts at 10:00). It's interesting to note how important it is for her to address the fitness, the safety, and the domesticity of the WACs. Clearly she knew these were concerns many Americans had when thinking about women serving in the military, and they generally echo the same types of issues brought up in other areas such as women work in shipyards and munitions plants, and how women were treated during and after the war.
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